Rebrand a historic apartment complex with a new identity to attract a younger demographic and create the ideal living center between the suburbs and Center City Philadelphia.

With a memorable personality ready to break the conventions of Philadelphia’s real estate scene, we began a round-the-clock takeover to create Web videos and TV commercials ranging from bathtub diatribes to champagne-drenched penthouse parties set to appear on Comedy Central, FX, and other major cable networks.