Panorama Brooklyn is a new East River icon that will define the skyline of Brooklyn Heights and set a standard for NYC office spaces. Rebranding and altering the perception of an established waterfront property is no mild task.
When taking on this sizable project, five buildings across two city blocks, we knew we had to think big. Using our meticulous researching process, our team interviewed stakeholders, surveyed neighborhoods, and conceptualized a future vision for the building.
By interviewing stakeholders, surveying neighborhoods, and conceptualizing a future image for the building, our team was able to create branding and collateral that told the story of the community and development that allowed potential tenants to envision their companies in this soon to be iconic building.